Geuleuh pisan

Such a coincidence or I don’t know what.
Last week I borrowed this high-end fashion magazine from the public library. I don’t usually even browse this kind of mags in the bookshop (I prefer those juicy tabloids. ;p), I was just curious of what’s in it. And I was confirmed: lots and lots of very nice pictures of very beautiful (and ridiculously expensive) stuff that most of the population could only dream of buying.

A couple of days later, I watched a talkshow hosted by this geourgeous african-american woman who used to model for this famous lingerie line. The topic was how to differentiate fake or real fashion items. One of the guest speaker was, lo and behold, the editor of the very fashion mag I borrowed. She pointed how to identify fake goods then she patronizingly said that it is WRONG to buy fake ones because fake goods are usually made by shady organizations who use underage workers.

GEULEUH PISAN!!!!
Yeah, I was lost for words and these words (which I can not translate to bahasa indonesia or english) captured my feelings perfectly.

Come on, I totally believe it if it came out from UNICEF or ILO or any organization that really support those workers. Heck, I even take it if bono or angelina said it. But from someone who’s bread and butter depending on telling people what to wear and come next month telling that same people that last month’s stuff is so last month? Someone who endorses the high society lifestyle, who tells people to belong to the ‘it’ circle is to have a shoe/bag/clothes/bling that can feed an entire village in africa for a month? Someone who work together with the rightful owner of those brands to sell more and more of those extremely expensive goods? Puhleaze!!!!!

I mean, this comes from the editor of a magazine in which, if I did not see the address of the store, I can not tell which are the ads, the articles or the spread (by the way, you can find what you like on the spread at the back of the mag. Hmmmm…..). the editor (and her entire staff) is basically paid from the brands that paid for the ads in the mag (I read somewhere that magazines get their money from ads, not from subscriptions). So there.

The brands won’t be ‘THE BRAND’ if the mags do not write about them. However, these editors also have to maintain the ‘it’ factor of the brand by making them unique and preventing them to become mass consumption. See the connection now?

So don’t use that morally wrong thing, madam. You sound so pious it makes me want to yell ‘GEULEUH PISAN!!!!’